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Cigarettes are a frequent and recurring prop in this show set in a woman’s correctional facility.

A report by Truth Initiative® “While You Were Streaming: Tobacco Use Sees a Renormalization in On-Demand Digital Content, Diluting Progress in Broadcast & Theaters,” reveals that 79 percent of the shows most popular with young people aged 15-24 depict smoking prominently.

Tobacco use in online streaming content is pervasive, rising and more prominent than in broadcast and cable programming.

They are depicted as occasional smokers in the service of showing their control over addiction.

“What the research shows is that some of the most popular shows that young people are watching and modeling their behavior on, depict smoking at alarming rates,” Koval says. S., nearly nine out of 10 adult smokers start smoking by age 18.

Researchers at Truth Initiative used a nationally sourced sample of youth and young adults to identify the 14 most popular broadcast and cable TV shows in the age group.